Business Confessions

Business Confessions.com

'Short Stories in High Tech Marketing'

Business to Business Real Life Stories in the High Tech Trenches

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Confessions

My favorite read

Welcome to my confessional. A web site dedicated towards telling B-To -B stories in High Tech. I'm not selling anything here just sharing my thoughts, ideas and rants.

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Interrogations

Selling B-to-B is very different than selling to consumers. In this analogy, this is what selling hamburgers would look like if the process was a B-to-B process.

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Ronald Reagan Diaries. What really happened in the '80's. Get the perspective from the catalyst who turned america around and changed the world. Whether you are Republican, Democrat or Independent you must admit; very few people have impacted the modern world like RR.

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This is a great book that all marketers should read. The pretext of this book is that the 80/20 rule no longer holds true in a word with infinite channel capacity. How do you apply this in a B2B Channel?.

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My favorite Places

The American Marketing Association has created a great resource for B2B marketers .

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Penn State has a B2B resource item here.

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